Unfortunately, we are not yet rid of the concern of COVID-19 and the impact that it has had on business survivability. With “business as usual” requiring a few drastic adjustments to continue, it is important that small businesses are able and willing to embrace these changes. Research conducted by Salesforce presented in their fourth Small & Medium Business Trends Report shows that many businesses are seeing the importance of these changes.

While it’s hard to say anything positive about the COVID-19 pandemic, it has given many business owners the motivation to pick up a few more technical skills. Many have sought to improve their own grasp on the software, marketing, and telecommunications that their business relies on each day. As these business owners have done so, they have often turned to a very popular resource: YouTube.

Many business owners understand the benefits that technology can have for a business, but just can’t bring themselves to commit to implementing that technology due to the cost, either in capital expenditures or in the shift in operations. The fear of not being able to successfully integrate certain technology will, over time, hold your business back. Today, we’ll describe why it’s essential to have a technology strategy, and how to stick to it. 

The world isn’t the same as it was at this time last year. With months of question marks surrounding business, and with more people than ever searching for their place, companies have had to make some operational concessions that, if we were to assess the situation today, don’t seem to be going anywhere, anytime soon. 

Traditionally, the business telephone system is one of the most expensive operational costs, especially if you take into account a business’ expanding mobility. Today, there is an option that changes the way that businesses look at their phone platform. That option is VoIP, or Voice over Internet Protocol. Today we’ll tell you a little bit about VoIP and tell you how it can drastically improve your business’ communication.