Techworks Consulting, Inc. Blog

Technology is Behind Great Marketing Strategies

Technology is Behind Great Marketing Strategies

With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.

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You Need Your Business’ IT to Match Your Business’ Size

You Need Your Business’ IT to Match Your Business’ Size

Technology is an essential part of most business operations nowadays, regardless of the size of the business… and how that size may change over time. As such, it is essential that the infrastructure that supports this IT can adapt to these swells and declines.

Let’s discuss why it is so important that your IT infrastructure fits your business and a few best practices for tailoring it.

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Why Clean Data Is Important for Backend Processes

Why Clean Data Is Important for Backend Processes

Businesses are constantly trying to find a way to best use their data. Whether it is creating a business intelligence strategy, integrating artificial intelligence, or for simple analytics, without having accurate, reliable data, the insights you derive can be misleading and end up costing you. That’s why it is important to know how to scrub or clean your data. Having access to clean data is essential for anyone involved in business intelligence or AI. Today, we will discuss the issue and give you a simple guide to help you get started.

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Productivity is Great… Here’s How to Encourage It

Productivity is Great… Here’s How to Encourage It

Productivity is extremely important for your business' ability to generate revenue and maintain consistent performance. Interestingly, many businesses face similar productivity challenges over time. What can small and medium-sized businesses (SMBs) do to improve productivity when it starts to decline? Let's take a look at some strategies to keep productivity high. 

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Staying Safe on Social Media in 2024

Staying Safe on Social Media in 2024

You can do everything in your power to secure your social media accounts and lock down your privacy settings. Still, at the end of the day, social media users expose themselves to a torrent of information and content every time they log on. As a civilization, we’ve never really had something like this before. These platforms curate content that the user wants to see to keep the user coming back and staying longer. It’s inherently designed to be enticing and addicting, which is dangerous for certain individuals.

Then, there are scams and an endless stream of grifts that pose a wide range of additional problems for users.

Let’s talk about ways you and those you care about can be safer on social media.

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