The best way to attract your audience is by understanding what they want from your business. Even something as simple as changing up the color of your branding to be more inviting can be extremely helpful. This kind of process is called A/B testing, and it can help you make improvements to the way your business operates.

In most businesses today, the computer is an essential tool. Taking this into consideration, you need to make sure that your staff is equipped with the right tools for their given job… but which tool is the right tool? Here, we’ll review the determinations that will help you make the best choice of workstation for your employees’ needs.

As of this point, the vast majority of our experience with the Internet of Things has been on a small scale - accessories and appliances that connect to the Internet to gain some added functionality. This technology can also be applied to a larger, more civic purpose - the development of something called a “smart city.” Unfortunately, this application could prove to be as problematic as the IoT we are more accustomed to.

Smartphones are handy little devices for a lot of different reasons, not the least of which their availability when a note needs to be taken and the apps that are available for just that purpose. One of these apps, Evernote, stands a step above the rest, especially for use in a business setting. For our tip this week, we’ll go over some of the features that Evernote offers that can help out your business.

As the cloud is being utilized by more individuals and organizations to meet their computing needs, more very important data is hosted outside of local computer networks. As a result, people utilize cloud storage for their backup and recovery strategies. In fact, it has become the primary use of cloud-hosted platforms, but just how does backup and recovery from these collaborative cloud-based platforms work?